Sr. Social Media Manager

Washington, DC

International Union seeking a Sr. Social Media Manager to implement the Communications Department’s responsibilities, in particular, social media community management, increasing audience engagement, and managing digital measurement and monitoring. Additionally, this role will support member communications and develop digital communications training for local unions. This position will guide adoption of new technology, digital products and process across the department and organization.


  • Assists Assistant Director with developing digital and social content strategy and counsel Communications Director on long-term planning.
  • Responsible for managing action communications programs (email, blog, social media, and owned media) and overseeing the development of original content. Establish online communities, increase and track digital engagement with members and allies.
  • Works with Data Director to establish social media data and analytics program with ongoing testing and media monitoring and analysis. Manage quarterly, and annual analytics and metrics reports.
  • Creates social media content that engages the union's priority audiences.
  • Help local unions’ establish their own analytics and tracking programs.
  • Creates digital communications programs to enhance organizing and bargaining campaigns.
  • Develops workshops and trainings to roll out new digital products and practices to local unions.
  • Develops outreach plan to build relationships with online influencers (including targets). Develops campaigns and opportunities to coordinate campaigns with other digital teams at allied groups and organizations.
  • Keeps communications current on emerging technology and social community trends.


  • Bachelor’s degree and a minimum of 4-6 years of experience in digital communications, public relations, social media strategy, with a strong working knowledge in social media analytics.
  • Team player, amazing story-teller, able to translate information into visual (video, photo, and graphic) executions.
  • Experience managing partnerships and coordinating with outside organizations.
  • Strong social communications and presentation skills. Ability to write, design and edit communications and web content.
  • Experience with basic web design. Experience using with Netbase, IQ, Quid, Pathar or other monitoring and analytics tools.
  • Graphic design skills and experience working with PowerPoint, InDesign, Photoshop or Final Cut Pro, not required but desirable.
  • Work requires frequent last minute travel and/or frequent irregular or unpredictable hours.

To apply, send cover letter, resume and writing sample to johnpokeefe@hotmail.com

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