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Deputy Press Secretary
Communications Department

Washington, DC [Headquarters]

 

OVERVIEW OF RESPONSIBILITIES:

  • The Communications Department carries the voice of America’s working families to the media, to leaders and to the general public through various media and communications outlets.
  • The Deputy Press Secretary role is to help disseminate the federation’s message in a strategic and coordinated way across print and digital media.
  • The Deputy Press Secretary is supervised by the National Media Director.

DESCRIPTION OF DUTIES:
Technical Skills

  • Build press lists and manage press database of national and state reporters.
  • Develop profiles on targeted reporters and create strategic opportunities for outreach.
  • Proactively pitch events and stories to appropriate media and outlets.
  • Respond to inquiries from print, radio and television journalists.
  • Write news releases, background pieces, advisories, newsletters, fact sheets and other news-related information.
  • Create talking points and perform briefings for Executive Officers and senior staff.
  • Conceive and support social media strategy and content, including digital toolkits, content for Executive Officers, and basic graphics.
  • Write and place Op-Eds, mass emails, and blog posts.
  • Maintain up to date website content on priority issues.
  • Coordinate the work of press fellows or interns.
  • Support the work of the Communications staff including staffing Executive Officers, developing events and creating campaigns to elevate a narrative around working family issues.
  • Perform other duties as assigned.

Reporting

  • Keeps the director fully informed on a regular basis of ongoing projects and tasks accomplished.
  • Prepare and submits regular and ad hoc reports on departmental activities as required.

QUALIFICATIONS:

Education

  • A bachelor degree in communications, journalism, or other related field desirable.

Experience

  • A minimum of three years performing pro-active media outreach.
  • Experience with Capitol Hill or related reporters preferred.
  • Experience with advocacy organizations helpful.
  • Familiarity of labor movement required.

Skills

  • Strong inter-personal skills;
  • Good judgment;
  • Ability to be a team player;
  • Demonstrated superior writing skills including experience writing Op-Eds, press releases, fact sheets and other media related materials;
  • Understanding of basic principles of graphic design and ability to create simple graphics for social media;
  • Familiarity with website management and mass email CRM systems;
  • Excellent verbal communication skills;
  • Proficiency in Internet-based research, word processing and e-mail programs;
  • Experience with social media platforms including Twitter and Facebook;
  • Flexibility to travel as required in performance of duties.

APPLY HERE

Equal Opportunity Employer

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