Colorado WINS
 

Communication Specialist: Social Media

Remote
(Colorado based, some travel required)

 

Full time position, Grade 2

Colorado WINS has been on the cutting edge of building power for Colorado’s public sector workers and advancing economic, racial, and social justice. In 2020, we helped pass historic legislation granting collective bargaining rights to state employees, and in 2024, we ratified our second statewide contract covering over 27,000 workers. Now, we are launching an ambitious new campaign to win collective bargaining rights for all non-instructional workers at Colorado’s public institutions of higher education.

Colorado’s public employees keep the state running — maintaining roads and bridges, protecting clean water and air, caring for veterans and those with disabilities, and supporting safe communities. On college and university campuses, they provide critical services that make higher education possible: keeping facilities safe and clean, supporting students, maintaining technology and research infrastructure, and managing day-to-day operations that sustain learning environments.

This position is remote, but Colorado-based. Some travel is required.

Purpose of Position 
Reporting to our Director of Communications and working in collaboration with our Digital Lead, our Communications Specialist: Social Media, will be responsible for developing and implementing social media content strategies in support of our mission to build power for Colorado’s state employees by growing our membership and building public and political support.

Primary Responsibilities

• Strategy and planning: Develop and implement social media strategies to build our audience and drive engagement in support of membership growth and public and political support for state workers.
• Content creation: Write, edit, and design engaging social media content including posts, images, graphics, and videos to support our organizing, contract bargaining, public, and legislative goals.
• Content calendar: Maintain a social media content calendar that corresponds with organizational priorities, union activities, events and breaking news.
• Online community management: Build, manage, and nurture our online community by monitoring social media channels, engaging with comments, responding to messages.
• Analytics tracking: Track, analyze, and report on key social media metrics to measure the success of campaigns and inform future strategies. 
• Story gathering/member profiles: Work with our field team and members to gather content from and about our members and the services they provide. This includes photography, videography, and interviews.
• Member engagement: Build and coordinate our members-only “Social Media Amplification Squad” to boost engagement with our public-facing digital content.
• Community partner engagement: Cultivate an online community by engaging with our partner organizations, engaging and tagging them in relevant posts and seeking ways to cross-collaborate.
• Paid digital advertising: Develop and implement paid social media strategies to support key priorities.
• Best practices training/monitoring: Regularly training on and always monitoring social media trends, best practices, and emerging social media strategies. 
• Website: Collaborate on creating, editing, and maintaining content for our website, especially public-facing content. 

Secondary responsibilities
The Communications Specialist: Social Media, as part of a three-person communications team, will also be called upon to support other work as needed.

• Internal, member and bargaining unit-facing digital communications including targeted email and text messaging.
• Content creation for our newsletter.
• Communications support for organizing team
• Event production and staging and photography/videography
• Media relations support
• Writing and designing materials including fact sheets, press kits, talking points, leaflets, flyers, op-eds as needed.
• Training and developing member spokespeople
• Other tasks and duties as assigned.

Expectations & Qualifications

• Strong commitment to unions, workers’ rights, and social justice.
• At least three years professional experience implementing creative communication strategies and tactics on social media.
• Social media platform expertise: In-depth knowledge and experience with all major social media platforms, especially TikTok, Instagram, Facebook, Bluesky, Twitter, YouTube, and LinkedIn.
• Excellent writing and editing skills.
• Excellent content creation skills: Strength in social media content creation, including story collection, writing, graphic design, animation, videography, and photography. 
• Positive and innovative team player, working towards the success of the department collective and the whole organization.
• Ability to frame issues for different audiences.
• Must be able to plan, develop and handle multiple projects simultaneously, deliver on time and within budget.
• Proficiency with Canva, Adobe Photoshop and InDesign; basic understanding of communications and project management tools such as Slack, Trello, and Asana; ability to be trained as needed on additional software and train other staff as needed.
• Willingness to manage projects independently or work with a team.
• Proficiency in English required, proficiency in Spanish is preferred but not required, and would be compensated with a 6 percent pay differential.

Physical Requirements
Work is generally performed from home or in an office setting. However, duties and function may require performing work in the field with members. Some travel, weekend work and irregular hours will be required. 

Salary & Benefits
The salary for this position starts at $68,623. Starting salary can increase based on experience.

Full benefits package including family health insurance, a pension plan, paid vacation, and bilingual differential.

This position is covered by a collective bargaining agreement.

How to Apply
Send Résumés and Cover letters to: Info@cowins.org, with the subject “Comms Specialist Position.”

Colorado WINS is an equal opportunity employer; people of color and women are encouraged to apply.