SEIU Local 1021

SEIU Local 1021

Membership Growth Coordinator

Based in Northern California


SEIU Local 1021 was founded in 2007 when ten local unions came together in Northern California to form one larger, more powerful union. Together our members are building a true 21st-century union fighting to empower our members and improve our society. We are 60,000 strong – organizing and representing public service workers in cities, counties, courts, schools, private non-profits, special districts, public health care, nursing, and higher education. We are looking for energetic, hard-working staff who are committed to real change, believe in the value of work and public service, and want to be part of the team that wins for workers, their families, and their communities.

LOCATION: Northern California

RESPONSIBILITIES: Under the supervision of the Deputy Director of Advocacy and Internal Organizing, this position has the following responsibility:

  • Assist Field Directors and Supervisors in designing and implementing member growth strategies in our worksites. Support our field team through ongoing training and strategic planning to improve member growth rates. Analyze data to determine areas for improvement and spend time in the field with staff and member leaders to give feedback to help improve membership sign-up rates.
  • Assist with developing staff and member leaders in member growth processes and systems. Coordinate the tracking of member growth, new employee orientations (NEOs), and relevant databases to assure member growth throughout worksites across the Local.
  • Advise members and staff on strategies and steps to resolve issues with new member growth. Help develop and lead worksite member growth campaigns and help members develop where appropriate.
  • Assist field directors, field staff, and member leaders to develop and implement membership systems to build our union and sustain member growth.
  • Coordinate with the Director of Staff Development and Member Engagement to provide tools to member leaders, staff on effective NEOs, and Committee on Political Education-COPE raps, including tools and best practices as part of membership work to grow the local’s density and active COPE Contributors.
  • Assist in the development of the union’s internal member growth program.
  • Assist staff and member leaders in developing and writing internal member growth plans.
  • Work with staff and member leaders from numerous worksites to identify achievable membership and COPE goals tied to strategic plans.
  • Work with Field Directors and Supervisors to develop field materials and coordinate with the Director of Staff Development and Member Engagement and training committee to train member leaders and organizers to use to engage other members during the campaign and improve membership density.
  • Coordinating the tracking of membership goals, progress to goals, efficacy rates of different membership growth work such as group and one on one NEOs, Chase Program and long-term non-member sign-ups, Call Evo, and worksite blitzes.
  • Lead cross-departmental teams to ensure collaboration between departments around campaign needs, such as communication and data strategy. Coordinate, prepare and facilitate training for staff and members around topics and skills related to member growth.
  • Participate directly in NEO, phone banking, issue campaigns, and Call Evo and Blitz where necessary.
  • Work with the Operations and Field team to ensure accurate bargaining unit lists.
  • Manage intense membership and COPE campaigns with regions to meet goals.
  • Participates in regional staff meetings and planning sessions union-wide and serves as a coach and mentor for staff and member leaders.
  • As part of the team, contribute to organizational vision and manage the local’s strategic plans and membership field campaigns to increase membership density.
  • Work with staff to ensure technology is used to analyze Local Density and Chapter Density to reach density and membership engagement targets.
  • Other duties as assigned.


  • Frame issues and articulate organization values and priorities.
  • Lead and work effectively as part of a team.
  • Work highly independently and exercise good judgment.
  • Inspire, motivate, and communicate effectively with staff and members.
  • Work long and irregular hours, including evenings and weekends.


  • Experience leading and running organizing campaigns.
  • Experience managing relationships with outside partners.
  • Experience working to mobilize the members in campaigns.
  • Ability to work with a variety of personalities under pressure.
  • Ability to prioritize work and carry it to conclusions without close supervision.
  • Ability to work in worksite and statewide to organize campaigns and provide expertise on messaging and campaign strategy.
  • Strong written and verbal communication skills. Speaking experience before large and small groups.
  • Capable of using a computer and various software packages.


  • 3+ years of experience in union or community organizing and representation.
  • Proven ability to work with people of diverse backgrounds and cultures.
  • Proven ability to provide effective leadership.
  • Experience working as part of a team that is highly desirable.


  • Salaried position; may require nonstandard work hours and weekend and holiday work.
  • Extensive travel may be required, primarily within Northern California.
  • Must possess a valid California driver’s license; pass a DMV check and have a good driving record; have auto insurance that covers business driving (minimum of $100,000 per person/$300,000 per incident bodily injury liability/$50,000 property coverage); and must possess an automobile for business use.

SALARY AND BENEFITS: The salary range is $116,701.88 – $134,207.16 based on qualifications and experience. SEIU Local 1021 offers a competitive and comprehensive benefits package.

To Apply: Visit our online Career Center found HERE to apply. You must include a detailed résumé, cover letter indicating the position you are applying for, and the names, addresses, and phone numbers of three (3) references. This position is open until filled; however, the posting/acceptance of applications may close at any time. No phone calls please.

Your cover letter should answer the following questions:

  1. Describe how your experience prepares you for the” responsibilities” specified in the job announcement.
  2. Give examples of your work experience demonstrating mastery of some of the “skills and abilities” listed in the job announcement.
  3. Describe how your work experience meets the “preferred experience” listed in the job announcement.

Local 1021 is an affirmative action employer and encourages applications from all qualified candidates regardless of race, ethnicity, age, sex, sexual orientation, marital status, religion, or disability. Local 1021 ensures fair treatment of applicants and employees and enforces policies against discrimination and sexual harassment.

WHEN APPLYING: Be sure to indicate that you saw this information at UNIONJOBS.COM.