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AMERICAN
FEDERATION OF LABOR -
CONGRESS OF INDUSTRIAL ORGANIZATION
Media Outreach Specialist (2 positions)
Public Affairs - Media Outreach Unit
Washington, D.C. [Headquarters]
OVERVIEW OF RESPONSIBILITIES:
The Public Affairs
Department carries the voice of America's working families to the media,
to leaders and to the general public through various media and communications
outlets.
The Media Outreach
Specialist focuses on improving public attitudes toward unions, to improving
the communications practices of affiliated unions by also increasing
their capacity to use good communications practices, and to building
support for pro-working families legislative and political issues.
The Media Outreach
Specialist works under the supervision of the Director of the department.
DESCRIPTION OF
DUTIES:
Technical Skills
- Conceive and
direct media events based on natural and created news opportunities.
- Develop strategies
to improve the public image of the labor movement using the full range
of media.
- Write news releases,
background pieces, advisories, fact sheets and other news-related
information, as well as flyers and campaign materials.
- Write and place
Op-Eds.
- Provide media
support for strategic campaigns from Washington and in the field as
necessary.
- Conduct media
training with union activists and leaders at all levels.
- Perform other
duties as assigned.
Liaison
- Initiate contact
with and respond to inquiries from print, radio and television journalists,
working with them to pitch story ideas and provide information to
generate positive media coverage of the labor movement.
- Work with field-based
communicators at the affiliate, state and local levels to plan media
events, coordinate consistent message delivery, and provide communications
support for activities of the labor movement at every level.
Reporting
- Keeps the director
fully informed on a regular basis on issues affecting departmental
programs.
- Prepares and
submits regular and ad hoc reports on departmental activities as required.
QUALIFICATIONS:
Education:
- A bachelor degree
in communications, journalism, or other related field desirable.
- Minimum of five
years performing pro-active media outreach, including experience working
with Capital Hill reporters.
- Experience with
advocacy organizations required.
- Familiarity of
labor movement required with labor movement experience preferred.
Skills:
- Strong inter-personal
skills.
- Good judgement.
- Demonstrated
superior writing skills including experience writing Op-Eds, press
releases, fact sheets and other media related materials.
- Ability to work
with grassroots union and community movements to plan, develop and
implement message and events.
- Excellent verbal
communication skills.
- Proficiency in
Internet-based research, word processing and e-mail programs.
- Flexibility to
travel as required in performance of duties.
Location
Position Type
Please send a cover
letter, résumé
and writing sample to:
Jobpost
AFL-CIO Human Resources Department
815 Sixteenth Street, NW
Washington, D.C. 20006
FAX: (202)
508-6961
EMAIL: jobpost@aflcio.org
WHEN
APPLYING:
Be sure to indicate that you saw this information online at UNIONJOBS.COM.
Do not just say the Internet.
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