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CHANGE
TO WIN
1900 L
Street, NW
Washington,
DC 20036
Job
Opportunity:
DIRECTOR,
CAMPAIGN COMMUNICATIONS
Change to Win, a
federation of 7 of North America's fastest growing and most diverse
labor unions, is seeking a Campaign Communications Director
to develop and direct the communications strategy for a national union
campaign. Qualified candidates will have a combination of experience
in communicating through print and electronic media, radio, video, direct
mail, web site and e-advocacy, and other means.
Change to Win is
a leading force for social, racial and economic justice in our country
today. The six million members of Change to Win unions have united to
renew hope, opportunity and prosperity for American workers and their
families. Change to Win is devoted to building a movement of working
people with the power to restore the American Dream-a paycheck that
can support a family, affordable health care, a secure retirement and
dignity on the job.
Responsibilities:
- Develop, plan
and direct communications strategies, timelines and tactics for campaign:
- Develop, plan
and implement communications strategy and message framework for specific
target audiences to support campaign;
- Implement earned-media
outreach including pitching stories and handling incoming media requests;
write press advisories, releases and backgrounders; set up and staff
press events as well as preparing workers, leaders and allies as spokespersons;
- Direct and implement
paid media efforts;
- Plan, direct
and implement communications strategy involving video production,
web site and e-advocacy;
- Write and design
leaflets, brochures, fact sheets, op-eds, talking points, speeches,
paid ads and other materials;
- Design opinion
research program; oversee the work of opinion research consultants.
Qualifications:
- BA degree or
higher and at least 5 plus years of experience in public relations
and media outreach with labor, political, environmental or other social
justice advocacy campaigns.
- Excellent written
and verbal communications skills.
- Ability to frame
issues for specific audiences and develop simple and effective advocacy
materials.
- Must have experience
in paid and earned media (both print and electronic), video production
and e-advocacy.
- Proven track
record of strategizing and implementing plans in the context of a
campaign; demonstrated experience in generating positive media coverage.
- Ability to take
initiative, to work with a team, and to handle multiple projects and
tight deadlines.
- Excellent judgement,
organizational ability, political savvy.
- Must be a team
player with ability to show grace under pressure.
- Willingness to
travel.
- Commitment to
social justice and labor unions.
Salary
Competitive salary; excellent benefits.
Women and people
of color are encouraged to apply.
CtW does not discriminate
in any of its programs, procedures or practices on the basis of age,
color, disability, national or ethnic origin, political affiliation,
race, religion, sex (including pregnancy), sexual orientation, gender
identity or expression, or veteran status.
How to apply:
Please send résumé,
cover letter
and writing sample to opportunities@changetowin.org,
Attention: Campaign Communications Director
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