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Connecticut Education Association
 

Media Marketing & Member Engagement Coordinator

Hartford, CT


I. POSITION TITLE: Media Marketing & Member Engagement Coordinator (ASOCEA IV)

II. DEPARTMENT: Communications and Member Benefits

III. GENERAL DESCRIPTION OF THE POSITION’S FUNCTION AND PURPOSE
The employee in this position uses a full range of analytical, editorial, technical, social networking and marketing skills to support CEA’s overall operation.

IV. GENERAL DUTIES AND RESPONSIBILITIES

  1. Works effectively in a cooperative team environment. Takes initiative to assist others when workload permits.
  2. Performs other appropriate duties as assigned.

V. SPECIFIC DUTIES AND RESPONSIBILITIES

  1. Handles daily member engagement utilizing social media marketing.
  2. Develops, maintains, and executes creative social media strategy and engaging online content to build awareness, enthusiasm, and loyalty to the CEA brand.
  3. Increases measurable engagement with and among Association members by designing and deploying digital media tools.
  4. Creates unique opportunities, featuring CEA members that attract external press attention in order to elevate the reputation of CEA among reporters, editors, and opinion leaders.
  5. Maintains and serves as the coordinator of the email marketing platform (Sales Force Marketing Cloud (SFMC) and successor platforms and services). Serves as the principal liaison on all matters related to SFMC or other platforms/services with the regional offices and other CEA departments. Conducts campaigns for local affiliates of CEA, when the need arises.
  6. Writes, edits, develops, and shoots engaging content for member emails and marketing campaigns promoting CEA services, programs, events, stories, and legislative initiatives-driving members to take action or visit websites.
  7. Writes blog posts and moderated discussion using sound judgment to monitor, participate in and report on activity around issues of importance to the Association.
  8. Supports local- and state-based organizing campaigns by developing, deploying, and monitoring impact of digital tools.
  9. Creates and maintains a calendar for communications email campaigns and publishing of social media content using platforms and third-party vendor tools.
  10. Coordinates with various departments and graphic artist for template designs, calls-to-action, and content used in emails to help grow email list organically and attract members to Association’s online sites (including blog posts, face book, website, etc.)
  11. Collaborates with other departments to brainstorm innovative ideas and strategies to create and execute cross-platform social media campaigns with focus on member engagement.
  12. Coordinates digital online advertising campaigns on a number of different social platforms.
  13. Monitors social media, email metrics, and analytics dashboards (open rates, click rates, unsubscribes, bounces, shares, likes, etc.) to identify areas of opportunity to maximize growth.
  14. Measures the success of CEA email marketing campaigns using a variety of metrics to gauge the effectiveness of the campaign and direct changes to improve member engagement.
  15. Creates daily content for Association’s multiple social media platforms.
  16. Provides photography and videography services for Association and uses editorial judgment to create, edit, and produce Association videos.
  17. Develops and deploys short videos, memes, 10-minute meeting presentations, and other products and videos designed to be shared via social media and digital messaging.
  18. Serves as instructor/trainer to increase use of digital tools for organizing activities by staff, member-leaders, and members at large.
  19. Other appropriate work as determined by Director of Communications.

VI. GENERAL KNOWLEDGE/SKILLS REQUIRED

  1. Bachelor’s Degree with 5-7 years of experience with communication strategies and digital communications, with at least two years designing, deploying, and overseeing social media accounts and other digital tools.
  2. Comprehensive understanding and demonstrated ability to learn new technologies in ever changing digital and social media universe.
  3. Outstanding written and verbal communication skills and firsthand knowledge and use of style manuals.
  4. Good working knowledge of CEA’s goals and objectives.
  5. Proficient in a broad range of analytical and editorial skills, and online research.
  6. Understanding of the Connecticut political and educational environment.
  7. Strong project management, organizational skills and proficient interpersonal skills for working with diverse groups/people.
  8. Superior attention to detail with sound organizational skills.
  9. Ability to present ideas verbally and in writing.
  10. Ability to complete multiple projects with shifting priorities under deadline pressure.
  11. Self-starter who is highly adaptable to emerging technologies.

VII. POSITION SPECIFIC KNOWLEDGE/SKILLS REQUIRED

  1. Demonstrated history of using sound judgment to elevate organizational/corporate reputation.
  2. Expertise of editing programs (including Premier Pro), video production, and photography.
  3. Ability to operate and use digital SLR camera/video equipment to create effective images for publication/online use.
  4. Familiar with Microsoft Office applications, online analytic software, email marketing software, video editing software, blogging platforms, HTML, CSS and content management systems.
  5. Experience in measuring online effectiveness of member engagement and brand campaigns using monitoring tools and software.
  6. Capacity to display sound judgment in protecting and elevating the online reputation of the Association.
  7. Strong familiarity with the business applications of social media platforms, including; Facebook, Twitter, YouTube, Pinterest, Google+, Instagram and more.
  8. Excellent organizational skills with the ability to handle and prioritize multiple projects and meet the needs of multiple internal and external audiences.
  9. Motivation to take responsibility and ensure successful outcomes across activities; be a driven team player.
  10. Exceptional sense of creativity and ability to work in a self-directed manner.
  11. Ability to adapt to changing priorities based on organizational needs.

VIII. RESPONSIBILITY
Supervisory Controls

  • The manager determines the overall performance expectations, establishes the general time-frame in which the work is to be accomplished, and provides guidance in the handling of unusual situations. The employee, initiates and carries out all of his/her assignments under very minimal supervision.

Guidelines

  • Due to the specific nature of the position, few guidelines are available except for educational background and experience of employee.

IX. COMPLEXITY
The employee in this position maintains a high degree of accuracy in a deadline-oriented environment. He/She must have a high degree of creative and technical skills and English language skills to master the assignments. The employee must be able to keep up with the market’s technological advancements. He/She must use good judgment in prioritizing a multitude of projects and maintain an acute awareness of deadlines.

X. PERSONAL CONTACTS
The employee in this position has direct contact with all stakeholders in the organization. Contacts are for giving and receiving information regarding all programs of the organization.

XI. ENVIRONMENT
The work is generally performed in an office setting, with off-site work required.

XII. EDUCATIONAL REQUIREMENTS
Candidate must have a Bachelor’s degree.

XIII. TITLE(S) OF PERSON(S) TO WHOM THIS POSITION REPORTS
Director of Communications and Member Benefits.

Applicants should send a cover letter and resume to mediamarketing@cea.org by Jan. 27, 2017.

For more information about the Connecticut Education Association, go to our website is www.cea.org.

WHEN APPLYING: Be sure to indicate that you saw this information at UNIONJOBS.COM.